The Challenge:
Reproductive health is a very personal issue. Many myths and misconceptions are associated with different types of contraception in this country, particularly intrauterine contraception. The Berlex Female Health team challenged Eden to develop materials to help dispel these myths and motivate discussion between patients and their healthcare providers about reproductive health options. 

The Eden Solution:
Eden created a comprehensive educational initiative intended to help facilitate discussion between providers and patients. The program also helped to manage expectations and to encourage viral marketing aimed towards friends and family of satisfied users.

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