Consumer-Friendly Patient Education

The health education gap:

• 1 in 5 adults reads below a 5th grade level.
• Most patient education materials are written at a 10th grade level or higher.

The Eden Solution:
Customized patient education programs that incorporate health literacy principles and empower
patients to participate in their own care:

• Copy that patients can read and understand
• Graphics more patients can relate to
• Layouts that are welcoming, not intimidating

Patientelligence™
We are so confident in our understanding of and expertise in consumer-friendly patient education
that we have coined a term to describe it. Our patient-centered approach, Patientelligence™,
positions the patient and caregiver as an integral part of the care team and provides tools and
support within the context of market needs and realities by:

• Understanding patients and their needs
• Appreciating the nature and importance of communication between a physician and patient
• Developing and delivering unique programs that adopt a patient-centered, “patientelligent”
  approach that aligns patient needs, preferences, and shared decision-making with health literacy principles and our communication expertise, along with our client’s key brand requirements